How To Advertise On Facebook – Intro

So you have a home business or an internet marketing business and you want to learn how to advertise on Facebook the right way. Well congrats on doing your due diligence, most marketers will attempt Facebook ads without even getting any training on it, and then they wonder why their ad completely flopped. It’s no secret that Facebook has grown exponentially over the past 5 years to the tune of over 800 million users. With numbers this staggering, there are plenty of laser targeted prospects to be reached for your niche.

How To Advertise On Facebook – Getting Started

In order to find how to advertise on Facebook, you have to scroll down to the bottom of the home page and click on the advertising link. This will take you to the Facebook ads platform where you can begin creating an ad. Don’t let the options overwhelm you, in fact you will soon see how Facebook ads are pretty simple to actually set up. The first options you will see will be to either select an external URL or an existing fan page or application you have created.

The actual advertisement is pretty simple. If you’re advertising your fan page, you will not be able to edit the headline. If you’re sending prospects outside of Facebook, you will be able to edit your headline. Make sure it is attractive and that it gains the attention of your target market. The image is the most important part of your ad. Be careful not to use any registered trademarks or pictures you do not have permission to use. Finally, your ad copy must clearly disclose what you are offering and what your prospect can expect if they click on your ad. These are a few simple tips on how to advertise on Facebook.

How To Advertise On Facebook – Demographics and Bidding

What makes Facebook advertising so powerful and effective is the fact on how much data they have collected about a user. You can target your prospects by where they live, their age, sex, marital status, likes an interests, and so forth. Don’t let all of these options confuse you on how to advertise on Facebook. Make sure you narrow down your target reach by using these options. I personally prefer to target at least 10-40 thousand people in a single ad.

Finally, there are 2 different bidding options on how to advertise on Facebook. First is cost per click, which means you only pay for traffic that actually visits your landing page, or cost per impressions, which is a flat rate for every 1,000 times Facebook displays your ad, regardless how many (or few) people click your ad. It is important to note that cost per click ads tend to get better exposure and placement and thus cost more than cost per impressions.

It is important that you understand exactly how to advertise on Facebook. Facebook is an ever growing competition field and with Facebook now displaying up to 6 ads on a single page, you need to be absolutely certain you stand out from your competitors.

Click Here To Visit My Facebook Advertising Blueprint On How I Used Facebook Ads To Go From My Minimum Wage Job At McDonald’s To Full Time In My Business In 100 Days

Filed under: Facebook Ads

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